Does the ”social” nature of the web scare you, excite you, or intrigue you? From a business perspective, it often can do all three at the same time!

No matter how you feel about this fast-changing world of internet technology and the new opportunities it brings to the marketplace, I am available to work through the issues with you and explore what, if any, aspects of social media and/or social networking might be a natural fit for your business, balancing opportunities to be seized with your capacity to make your efforts sustainable.

Don’t hire me straight away (in fact, this site is not designed as a sales tool, it is simply my virtual base camp and portfolio so my parents can digest what it is that I do!). Take a little time to wander through some of my writings in my Online Insights blog or, if you want to peer more deeply into my life and the thoughts that occupy me, follow me a while on Twitter, become one of my friends on Facebook, or do whatever it is we do on Plurk - I am “stevedavis” on all three social networking sites.

Speaking of threes, should you decide to make contact with me to discuss an online social venture, three aspects we will consider and they are:

• Listening. Just imagine how helpful it would be to be able to listen to customers or prospects discussing you or your product category as part of your marketing routine.
• Engaging. You can join the social web right now by sharing your valuable insights on other people’s blogs or in online conversations - the world can be one huge networking event.
• Publishing. Your thoughts about your product, service or industry are likely to be interesting to prospects and customers. Sharing them through your own blog or podcast can be a cost effective way to build your reputation and become known by people you want to engage with. I can share some planning and strategies to help make this process a natural part of your week.

There is plenty of good background reading about “web 2.0″ and this online rediscovery that humans are very social creatures. Look in the Social Marketplace section for my small library of resources.

If you have come here seeking my writing services, you will be amazed to discover that I have more information about writing in the Business Communication section of this website. Yes, it’s outlandish isn’t it?

I look forward to engaging with you and helping you with your business. Please share any items from my site that you find helpful with your friends and colleagues. There are sharing buttons on each page and below each separate blog post to make that an easier process.

Steve Davis
Marketing and Communication Consultant in the Social Marketplace